Business director with proven track record on strategic leadership in strategy and commercial development, working in international environments and multifunctional teams. Strong focus on strategy definition, online business development and innovation.
Alberto de Alvarado Noriega
Barcelona, 08011, ES
+34 600 40 30 14
Corporate Strategy and Marketing Director • 2016-now
International Utility supplier and energy producer B2C and B2B with presence in Spain (HQ), Germany, Mexico and Portugal. Responsible for business strategy at corporate level at HQ:
Marketing Director Spain (South Europe) • 2009-2016
Country Management Team member, South Europe marketing leadership team and part of EMEA development team for consumer goods and industrial coatings. Manager of consumer brands and Country Director for consumer and professional from 2010. Leading a local team up to 20:
International Marketing Manager • 2006-2009
Member of the Global Marketing Leadership Team. Head of global brand team at AkzoNobel HQ Country plan alignment and multi-country business strategy definition.
Senior Brand mManager and Key Account Manager • 2003-2006
Several commercial roles as part of a Leadership Scheme. Brand manager for different segments of the Dulux B2C brand managing innovation, portfolio activation and communication with responsibility for up to €300 ml and a budget of several million in publicity and support. Strong achievements in market share growth, new product listing, category management, margin management, packaging innovation and strong activation via communication.
Key Account Manager for 2nd largest customer (Homebase) for Hammerite, Cuprimal and Alabastine and support function for the Dulux brand.
International Business manager Manager • 1998-2000
partially with honors • 1994-1998
Marketing focused Masters• 2002-2003
International implementation of a common brand image coordinated with the HQBranding
A plan to substitute traditional brand investment for cooperative local investment into social activity to promote the brand whilst helping and making local impact.Branding, Social
Breaking barriers through technology to understand customer needs and fear and translate them into digital solutionsDigital Development
360º campaigns, including TV, sponsorships, online, promo in and out of store.TV
Fashion trends reflected into colour. A yearly research exercise focused on market trends and fashion.Branding, Trends
Brand support materials for commercial, instore and direct MarketingPhotography and Design
Restructuring of store concept for a 200 store B2B network.Store, POS
Management of B2B business, understanding market insights and translating into international scalable rangesB2B
Results and organisational impact visible worldwide
Alberto is a fantastic commercial marketeer, who can combine vision on where to go, and how to get there, but ensure that the plan is rooted with a sense of pragmatism within the existing commercial constraints of a business. Alberto not only shares a keen thirst for learning, but also for sharing his knowledge, and he possesses an energy, that will enthuse & inspire all those around him. Alberto can equally be a great team member, or team leader, and I am sure he will be hugely successful in whatever direction that his career takes him.Michael Pentecost, Chief Marketing Officer
He trabajado con Alberto durante 4 años, como miembro de su equipo directo. Quiero destacar su visión estratégica combinada con una excelente orientación a resultados y a lcliente. Es un buen manager quién sabe liderar a equipos por ejemplo, siempre dejando clara la meta a conseguir en todo momento.Cécile Canivet. Marketing Dirtector
Pocas palabras para definir a Alberto, excelente en la ejecución de los planes de marketing, claramente orientado al cliente, implicado y claro en los objetivos de venta, y con la seniority y dimensión internacional que su experiencia le avala.Enrique Manuel Castro. General Manager
Alberto has a deep and unique view on business that comes from a combination of his profile as an acute observer and a creative spirit. During out time together at Akzo it was always a pleasant learning experience to share with him insights on diverse business mattersBenito Berretta. Regional Marketing Director
Alberto is a high-energy Marketing Director. He knows how to effectively manage a large portfolio of projects, is creative with limited budgets and is particularly strong in networking. Always a pleasure to work with him !Paul van Boven. International Marketing Director
Alberto De Alvarado has a great work ethic and performed his duties reliably. He is a very creative and highly performing marketing director. He has a very good cultural sensivity which enables him to work with people from different cultures.He would be a valuable addition to any company he chooses to join and his professionalism made it a pleasure to work with him.Thierry Techer. CEO and Start-Up Creator
I worked alongside Alberto in the ICI Sales function during his time as Key Account Manager. Subsequently, we've worked together in Marketing teams in both the UK and Spain. Alberto's customer facing experience has helped him to develop excellent commercial acumen, complementing his strong strategic capability and consumer understanding. This has formed a great basis for Alberto's rapid progression to Marketing Director, where he's demonstrated the ability to successfully build and lead a team, in a complex market and extremely challenging economic environment. What's more, he's a great guy and a pleasure to work with!Alex Dharmawan. International Marketing Manager