About Me

Business director with proven track record on strategic leadership in strategy and commercial development, working in international environments and multifunctional teams. Strong focus on strategy definition, online business development and innovation.

Contact Details

Alberto de Alvarado Noriega
Barcelona, 08011, ES
+34 600 40 30 14
alberto@dealvarado.com

Work Experience

Nexus Energía - Barcelona Spain

Corporate Strategy and Marketing Director 2016-now

International Utility supplier and energy producer B2C and B2B with presence in Spain (HQ), Germany, Mexico and Portugal. Responsible for business strategy at corporate level at HQ:

  • Business strategy definition and 3-5 year planning
  • Portfolio management and innovation plan
  • E-Commerce and online acquisition
  • Customer Service
  • P&L, pricing and margin management
  • Media/ advertising
  • Brand Identity
  • International scope
This is a drastic change to an eminently technical sector. Starting from an strategic role with international responsibility, I have gained responsibility for the technical development, commercial strategy lead, online acquisition for the domestic segment and customer care. Key project include the launch of a online utility brand and the development and execution of a successful acquisition strategy, the lead of a complete changeover of the customer facing tools (CRM), the launch of several new product lines for new market segment and total makeover of the company’s brand identity and a new communication strategy for the group

AkzoNobel - Chemical industry - Barcelona, Spain

Marketing Director Spain (South Europe) 2009-2016

Country Management Team member, South Europe marketing leadership team and part of EMEA development team for consumer goods and industrial coatings. Manager of consumer brands and Country Director for consumer and professional from 2010. Leading a local team up to 20:

  • Business strategy definition
  • Portfolio management and innovation plan and leadership over local R&D team
  • Media/ advertising including all online channels and new mobile platforms
  • Leadership over E-Commerce business
  • Customer Marketing: (200 store network across Spain)
  • P&L responsibility
During this period, we fully reviewed the marketing mix, from Brand identity for several brands (new in 2012) to Brand architecture and guidelines more aligned to market insights and supported by a yearly innovation plan that led to a like-for-like market share growth. Additionally, we turned around the online strategy, becoming market leaders and the first brand in the segment to enter e-commerce.

AkzoNobel - Chemical industry - Amsterdam, Netherlands

International Marketing Manager 2006-2009

Member of the Global Marketing Leadership Team. Head of global brand team at AkzoNobel HQ Country plan alignment and multi-country business strategy definition.

  • Brand architecture development and implementation across different markets
  • Product and packaging portfolio management and alignment, including multi-country innovation
  • Cross-fertilization of best practices

Imperial Chemical Industries - Chemical industry - London, United Kingdom

Senior Brand mManager and Key Account Manager 2003-2006

Several commercial roles as part of a Leadership Scheme. Brand manager for different segments of the Dulux B2C brand managing innovation, portfolio activation and communication with responsibility for up to €300 ml and a budget of several million in publicity and support. Strong achievements in market share growth, new product listing, category management, margin management, packaging innovation and strong activation via communication.

Key Account Manager for 2nd largest customer (Homebase) for Hammerite, Cuprimal and Alabastine and support function for the Dulux brand.

Ges Botón - Industrial Fashion - Barcelona, Spain

International Business manager Manager 1998-2000

Education

International MBA (full time) - ESADE

Honors 2000-2001

General Management training. Top worldwide MBA Financial focus on commercial activity.

ScB (Licenciatura) in Business Administration

partially with honors 1994-1998

Masters in Marketing (CIM) – Hammersmith University

Marketing focused Masters 2002-2003

Skills

  • Strategy and Business Acumen
  • People Management
  • Commercial Focus
  • Digital Business Development
  • Communications
  • International Development

Visible results

Results and organisational impact visible worldwide

Client Testimonials

  • Alberto is a fantastic commercial marketeer, who can combine vision on where to go, and how to get there, but ensure that the plan is rooted with a sense of pragmatism within the existing commercial constraints of a business. Alberto not only shares a keen thirst for learning, but also for sharing his knowledge, and he possesses an energy, that will enthuse & inspire all those around him. Alberto can equally be a great team member, or team leader, and I am sure he will be hugely successful in whatever direction that his career takes him.

    Michael Pentecost, Chief Marketing Officer
  • He trabajado con Alberto durante 4 años, como miembro de su equipo directo. Quiero destacar su visión estratégica combinada con una excelente orientación a resultados y a lcliente. Es un buen manager quién sabe liderar a equipos por ejemplo, siempre dejando clara la meta a conseguir en todo momento.

    Cécile Canivet. Marketing Dirtector
  • Pocas palabras para definir a Alberto, excelente en la ejecución de los planes de marketing, claramente orientado al cliente, implicado y claro en los objetivos de venta, y con la seniority y dimensión internacional que su experiencia le avala.

    Enrique Manuel Castro. General Manager
  • Alberto has a deep and unique view on business that comes from a combination of his profile as an acute observer and a creative spirit. During out time together at Akzo it was always a pleasant learning experience to share with him insights on diverse business matters

    Benito Berretta. Regional Marketing Director
  • Alberto is a high-energy Marketing Director. He knows how to effectively manage a large portfolio of projects, is creative with limited budgets and is particularly strong in networking. Always a pleasure to work with him !

    Paul van Boven. International Marketing Director
  • Alberto De Alvarado has a great work ethic and performed his duties reliably. He is a very creative and highly performing marketing director. He has a very good cultural sensivity which enables him to work with people from different cultures.He would be a valuable addition to any company he chooses to join and his professionalism made it a pleasure to work with him.

    Thierry Techer. CEO and Start-Up Creator
  • I worked alongside Alberto in the ICI Sales function during his time as Key Account Manager. Subsequently, we've worked together in Marketing teams in both the UK and Spain. Alberto's customer facing experience has helped him to develop excellent commercial acumen, complementing his strong strategic capability and consumer understanding. This has formed a great basis for Alberto's rapid progression to Marketing Director, where he's demonstrated the ability to successfully build and lead a team, in a complex market and extremely challenging economic environment. What's more, he's a great guy and a pleasure to work with!

    Alex Dharmawan. International Marketing Manager

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